Tendril collaborated with design agency Oker to establish a logo reveal and brand film for Jidu – to be unveiled at ROBODAY 2022. Jidu is a new automotive company, co-founded by Chinese internet giant Baidu and automaker Geely– launching an L4 autonomous car. Jidu employs AI to drive the future of mobility and reimagine the human-machine relationship through immersive experiences.
We crafted the sonic experience.
Client: Jidu
Client Lead: Helen Hsu
Brand Design Agency: Oker
Audio: Cypher
VO: Keri Robinson
Copywriter: Tara Wright
Production Company: Tendril
Creative Director: Chris Bahry
Executive Producer: Mary Anne Ledesma
Producer: Georgie Patching
Director: Sebastian Baptista
Art Director: Renato Marques
Production Coordinator: Jelena Sibalija
CG Supevisor: Ben Pilgrim
Design: Rafael Eifler, Joan Guash, Phillip Pavlov, Rich Nosworthy, Toros Kose, Subframe/Mikhail Sedov, Vasiliy Filileev
Animatic: Alexandre Veaux, Maxime Roz
Animation: Phillip Pavlov, Rolando Barry, Rich Nosworthy, Yeseong Kim, Will Sharkey, Gabriel Rocha
Unreal Engine Animation: Christian Hecht
Lighting and Render: Maxime Roz, Rolando Barry, Yeseong Kim, Brad Husband and Aiden Riekenbrauck
Compositors: Astrid Cardenas, Maxime Roz and Corey Larson