We had the chance to collaborate with the one and only GMUNK on this film for the Infiniti QX50.
From GMUNK :
The fine folks at 72andSunny came to Munkowitz late in 2017 with a bold idea – they wanted to explore the relationship between Humans and technology and explore the notion that together, this union is more powerful than ever. They wanted Munko to create a series of films that spotlight the all-new INFINITI QX50 through the relentless cycle of man pushing machine—and machine pushing man.
You see, the drive to innovate is innately human – and it has been since the dawn of man. We were always inventors, building newer and better tools to fuel our societies. The technologies we create have always been an extension of the people we are. In other words... machines reflect the humans who dream them up. They are our extra limbs. Our superpower. Our evolutionary legacy. No machine represents that more elegantly or self-awarely than the new Infiniti QX50.