Tendril partnered with Hublot for the launch of the Arsham Droplet, a visionary creation born from the collaboration between Hublot and acclaimed contemporary artist Daniel Arsham.
This groundbreaking timepiece redefines versatility — wear it as a pocket watch, pendant, or showcase it as a table clock. Crafted from titanium, rubber, and sapphire crystal, it embodies the perfect fusion of antique elegance and futuristic innovation.
CREDITS
Client: Hublot
Global Brand Image Director: Yann Lauener
EP: Frédéric D’Alberto
Film Production Manager: Marine Perrot
Launch Event Executive Producer: Christina Nissen-Joller
Launch Event Manager: Nadine Martins
Production & Design: Tendril Design + Animation Inc.
ECD: Chris Bahry
Director: Pablo Alfieri
EP: Mary Anne Ledesma
ECD/Strategist: Roger Dario, Caroline Leong
Senior Producer: Niko Hook
Producer: Cody McFarland
Art Director: Mike Lamont
CG Sup/Animation Lead: Will Sharkey
3D Design: Rita Louro, Alex Levinton, Fede Kano, Aleks Liubas, Leonardo Bortolussi, Rafael Eifler
Asset Lookdev: Brad Husband, Nemanja Ivanovic
Modeller/Rigger: Flavio Diniz, Tyrel Scott
Animation: Lamek Felix, Leonardo Bortolussi
Houdini Simulation: Will Sharkey, Arnis Vitols, Alejandro Echeverry, Aleks Liubas
2D AE Animation: Peiter Hergert
Light/Render: Brad Husband, Nemanja Ivanovic, Aleks Liubas
Compositor: Brad Husband, Astrid Cardenas, Corey Larson
Live-action Production: Denim
Live-action Director: Norman Wong
EP: Christian Tyler
Director of Photography: Jeff Bierman
Production Designer: Ben Gerlis
Producer: Alex Dall’Orso
Photography: Norman Wong
Editorial EP: Ainslie Thomas
Live Action Editor: Kyle Sanderson
Live Action Assistant Editor: Mikka Quinsac
Launch Event Production: True Staging
Launch Event Production Designer: Ben Gerlis, Tim Blazell
Sound by Cypher
CD / Sound Design : John Black
Composer : Joris van Grunsven
Sound Design / Mix : Joseph Sims
EP : Julie Neff