AutoStore is a Norwegian tech company, leading innovation in the field of robotic warehouse automation. Simply put: it is a warehouse sized vending machine. An OCD dream come true!
On one hand, it is a highly sophisticated and complex system, driven by deep product engineering and code. On the other hand, it is delightfully simple, elegant, and adaptive. The voice we imagined for AutoStore brought together the best of these qualities: the sophistication and minimalism of Apple, combined with the visionary futurism of brands like SpaceX, Tesla, or GE.
Tendril Studio teamed up with friends Worship and CypherAudio to produce this elegant, sci-fi inspired brand film.
For details and behind the scenes please check out the project page on our website here:
Credits:
Client
AutoStore
Marketing Director
Magne Hatteland
LIVE ACTION
Production Company
Tendril
Executive Producer
Kate Bate
Producer
Leah Wesolowski
Co-Directors
Chris Bahry, Nicolas Girard,
Rafael Ruiz
Project Manager
Craig Watson
Art Director
Olga Abramowicz
Coordinator
Brittany Sheahan
DOP
Jeremy Benning
Set Design
Nicolas Girard
Editor
Alison Gordon
Assistant Editor
Scott Edwards, Oliver Whitfield-Smith
Storyboards
Gabe Sapienza
Concept Art and Lookdev
Chris Bjerre, Vladislav Solovjov,
Evaldas Cesnavicius, Toros Kose,
Chris Bahry
Head of 3D
Ben Pilgrim
TD Support
Martin Gunnarsson
3D Modeling
Ben Pilgrim, Christian Hecht,
Tyrel Scott, Runbo Chen,
Marek Denko
3D Animation
Nejc Polovsak, Matt Frodsham,
Matias Hansen, Will Sharkey,
Martin Gunnarsson, Vlad Solovjov
Look-Dev, Lighting and Render
Nejc Polovsak, Matt Frodsham, Alexandre Veaux, Brad Husband,
Vlad Solovjov, Marcelo Souza
Compositing and Colour
Alexandre Veaux, Brad Husband,
Chris Bahry
WORSHIP
Worship Co-Directors
Nicolas Girard, Rafael Ruiz
Producer
Greg Benedetto
Writer
Caroline Leung
Mood Edit
Nicolas Girard
Concept Art and Lookdev
Nicolas Girard, Rafael Ruiz
3D Animation
Alex Gee, Nicolas Girard
2D Animation
Alex Gee, Rafael Ruiz, Nicolas Girard
AUDIO
Sound Design + Music
Cypher